Karin Rutstein


Karin cut her teeth in database marketing after college, only to wind up in the cable TV business, working for some of the largest operators in the country.  In addition to creating multi-faceted campaigns that drove sales, she also managed to squeeze in some product management, sponsorship activation, online retail marketing, loyalty program management and best practice analysis. Whew!  Some of her favorite projects were designing a new remote control, managing a multi-million dollar NASCAR deal, leveraging technology through trial at the 2002 Olympic Winter Games and developing a comprehensive marketing strategy to launch a new product.  She enjoys strategic thinking and execution, making sure client objectives are always the guiding light.

Latest Blog Post

Branding Due Diligence

My experience is that the acquiring company generally imposes its name on the soon-to-be-bought company. But is that decision based on research? Or hubris? I’d argue it’s both.


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