Stopping Bad Ideas for 20 Years

The story of how one full-service marketing and public relations agency and its clients thrived.

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Ideas abound in business: some obviously bad and some with such a siren song of greatness that we tempt fate pursuing them. The trick to good marketing and public relations is to remember that, though businesses are built on ideas, they run on relationships.

How do relationships stop bad ideas?

  • For starters, almost all bad ideas stem from a failure to understand the needs and perspectives of your stakeholders, from your clients and customers to the general public. As relationship builders, we make it our business to get to know your stakeholders in order to achieve the right balance between what they want and what you have to give. 
  • For another, it’s human nature to be fiercely protective of the relationships that matter to us, which in our case means protecting our clients’ relationships so we can continue to be their partner. When our gut, expertise and experience tell us that an idea is shaky at best, we create better triggers to inspire action rather than risk the relationship.

Don’t get us wrong, we have big ideas, but it is the relationships we cultivate that have helped our agency and our dedicated clients thrive for more than 20 years.

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A Few Things We Do

One of the reasons we’re so good at stopping bad ideas is that we so rarely speak from a place of inexperience. Yes, we do all of the following.

  • Advertising
  • Award Submissions
  • Blogging
  • Book Cover Design
  • Brand and Logo Design
  • Brand Audit
  • Bylined Articles
  • Collateral Design and Production
  • Community Relations
  • Company Anniversary Support
  • Company Culture Development
  • Content Creation
  • Content Marketing
  • Copywriting
  • Crisis Communication
  • Customer Service Support
  • Digital Analytics and Reporting
  • Direct Mail
  • Display Advertising
  • Email Marketing
  • Employee Engagement
  • Employee Recruitment
  • Event Marketing
  • Event PR
  • Focus Groups and Surveys
  • In-App Advertising
  • Inbound Marketing
  • Influencer Marketing
  • Infographic Design
  • Landing Page Development
  • Lead Generation
  • Market Research
  • Marketing Automation
  • Media Buying
  • Media Relations
  • Messaging and Positioning
  • Mobile Advertising
  • Mystery Shopping
  • Naming
  • Native Advertising
  • Outdoor Advertising
  • Packaging Design
  • Paid Search Advertising
  • Partnership Development
  • Persona Development
  • Photography
  • Programmatic Advertising
  • Public Relations
  • Radio Advertising (Traditional and Streaming)
  • Rebranding
  • Recruitment Marketing
  • Reputation Management
  • Retargeting / Remarketing
  • Rich Media Advertising
  • Sales Support
  • Sales Training
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Advertising
  • Social Media Marketing
  • Speaking Opportunities
  • Sponsored Editorials
  • Stakeholder Engagement
  • Tagline Development
  • Trade Show Booth Design
  • Trade Show Support
  • TV Advertising (Broadcast and Streaming)
  • UI/UX Design
  • Video Advertising
  • Video Production
  • Website Design and Development
  • Website Optimization

Ready to start a dialogue and see if we’re the right fit?

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