Ideas abound in business: some obviously bad and some with such a siren song of greatness that we tempt fate pursuing them. The trick to good marketing and public relations is to remember that, though businesses are built on ideas, they run on relationships.
How do relationships stop bad ideas?
- For starters, almost all bad ideas stem from a failure to understand the needs and perspectives of your stakeholders, from your clients and customers to the general public. As relationship builders, we make it our business to get to know your stakeholders in order to achieve the right balance between what they want and what you have to give.
- For another, it’s human nature to be fiercely protective of the relationships that matter to us, which in our case means protecting our clients’ relationships so we can continue to be their partner. When our gut, expertise and experience tell us that an idea is shaky at best, we create better triggers to inspire action rather than risk the relationship.
Don’t get us wrong, we have big ideas, but it is the relationships we cultivate that have helped our agency and our dedicated clients thrive for more than 20 years.
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