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Is this thing on? Using your media relations team as your spokespeople

Posted on August 27, 2013   |   




Published in ColoradoBiz Magazine By Korisa Geiger

Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. For example, I’ve worked with the town of Frisco for more than five years now and truly feel like an extension of their team.

How can you benefit from using your media relations person as your company spokesperson? Here are just a few:

  1. Speed – the media relations professional can reply quickly as a spokesperson, complete a quick interview, provide a quote and be available when needed.
  2. Message – PR professionals can message anyone, but when that person is so familiar with a brand they become the best option for an interviewee or spokesperson. Not only will reporters begin to call your media relations person for details, images or B-roll, they can also call on your media relations pro to make a statement on behalf of you or your client.
  3. Awareness – reporters and media come to associate your media relations pro with your brand, so when they’re talking with a reporter about another client they may have an opportunity to talk about an event or client you represent. For example, often when I visit a broadcast station, they will mention another event or client I have because they associate me with that company.

PR professionals and business leaders, when considering a media relations campaign, be sure to target a spokesperson for the campaign. This will allow for consistent messaging and a faster more efficient response.

To view this article published in the ColoradoBiz Magazine, click here.