Public Relations and Integrated Marketing Services
Going beyond the conventional with an integrated approach that puts your brand – and your business – first.
Think of communication as a living, breathing creature: nurturing it to its fullest potential is not a one-and-done act, something to be carelessly checked off a shortlist and never attended to again. Instead, communication – and by extension, effective marketing, and public relations strategies – is something that must be constantly fed, cared for with expertise, and attended to with skill.
At Philosophy Communication, we’ve made it our business to serve as the caretakers of communication for our diverse assortment of clients. By taking a fully-integrated and collaborative approach to marketing and public relations, our team can maximize budgets, reduce redundancies and deliver success. Breaking down silos and uniting individuals to achieve a common goal aren’t just the tactics we use to navigate our work but are also our founding principles.
Here, we view marketing elements as spokes on a single wheel: paid, earned, and owned media, each one helping to propel you forward to your goals. All are of equal importance and must be precisely assembled and operated in tandem; otherwise, progress comes to a screeching halt.
Paid Media
First and foremost, our goal is to begin by building an outstanding foundation of a strong brand. Using that as a starting point, our team will work closely with you to craft strategic advertising campaigns that align with your short- and long-term goals.
We aim for excellence in paid media, connecting with your target audience in both traditional and digital channels. As one of the most effective methods for building brand awareness and customer relationships, paid media holds an incredible amount of potential for your brand – yet so many agencies put it on the back burner. At Philosophy Communication, we believe that it is critical to use every avenue to its greatest potential, which is why we integrate paid media with earned and owned media for maximum results.
Earned Media (Public Relations)
You already know your brand is worth its weight in gold; now, we need to prove that to the public. Using earned media (also called public relations), our team will build brand awareness through the forms of coverage that are uniquely right for you. We’ll take your audience, your brand, and your vision of the future into consideration, navigating our PR efforts as an extension of brand marketing.
Our focus on integration means that your brand will have a public presence that makes sense to your audience, complementing your marketing strategy’s other components.
Owned Media
Telling your brand’s story through owned media is the key to building bridges between your business and its consumers. Using your website, social media, mobile app, blog, white papers, webinars, and more, the Philosophy Communication team will weave an intentional web of content with on-point messaging that connects with consumers at every stage.
Tailored Solutions and Services to Suit Your Brand
Our integrated marketing agency in Denver has always risen to the challenge of becoming the exact team that each client needs us to be, building smart strategies on the foundation of our clients’ goals and needs. The work has never been about us; instead, it’s centered on the client and their journey, making an integrated approach a necessity for authentic success.
We’ll create a personalized solution for your brand, working from a broad range of services, including:
- Advertising campaigns
- Broadcast media production
- Community relations
- Company/product naming and identity
- Content strategy
- Copywriting/copyediting
- Corporate branding
- Creative strategy
- Crisis management
- Digital marketing
- Influencer and social strategy
- Investor relations
- Market research
- Marketing plans/collateral
- Media planning, buying, and measurement
- Messaging/positioning
- Performance reporting/analytics
- Public relations
- Reputation management
- Social media marketing
- Video production
- Website/social media integration
Discover the difference that integration can make in your marketing success by contacting Philosophy Communication today.