A question we often get from clients is, “What’s the deal with Instagram? Should I incorporate it into my business strategy?” Our answer, of course, depends on the client’s marketing objectives and what social platform best supports those objectives. Regardless, we love taking the time to educate our clients about the diverse social media platforms that exist and how to best use those platforms to achieve their goals.
So. What IS the deal with Instagram? Let’s talk about it.
For starters, Instagram is a photo and video-sharing social networking service that launched in 2010. It’s now owned by Facebook and has 800 million monthly active users, and over 500 million DAILY active users. According to Sprout Social, an estimated 71% of US businesses use Instagram. Wowza!
If you’re thinking “I already know this stuff, let’s get to best practices,” today is your lucky day. Read on for some Instagram Tips from the Philosophy team:
Instagram Tips to Gain More Followers and Engage Your Audience:
Be consistent and professional (treat your profile like a brand)
Make sure your profile looks clean and professional.
Use consistent subject matter, photography style, and color schemes (where applicable) — for example, see how beautiful and consistent these photos in this feed are!? They are not only aesthetically pleasing, but help to uniquely brand the page’s feed.
Use analytics to determine what is working for your target audience.
Be sure to include a link in your profile to your blog or business page.
With a business profile, you can promote posts at little cost
Be sure to include a CTA and to set your audience location and interests to reach relevant/new followers.
Paid promotions are a MUST to get to new people with the recent changes in Instagram algorithms.
In today’s world, advertising and marketing are constantly evolving…and social media is no different. Curious to learn if Instagram is the right fit for your business or organization? Contact us today and we’ll give you the scoop!