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Posted on April 20, 2018 | Jennifer Lester
Marketing agency shares stories of how brands can act, align, and adjust for stellar market positioning
Colorado-based marketing and public relations agency Philosophy Communication launched its new “Shaping Thought” podcast today, designed to feature the success stories of organizations that have advanced their industry position thanks to creative marketing strategies. The podcast theme centers on clients and the Philosophy Communication team “acting, aligning, and adjusting” to achieve positive results.
The first episode features the re-branding story of Jefferson County. The County came to Philosophy seeking a new logo, messaging and core values in order to align key stakeholders and build a consistent look and feel to their brand across multiple departments. In partnership with local video production agency, Postmodern Company, Philosophy will highlight the stories, trials, and tribulations of four additional clients in varied industries to start.
“Featuring our clients in the podcasts is both an opportunity to pay tribute to our clients’ achievements as well as share their valuable perspective about significant branding and marketing initiatives that, we believe, other companies can benefit from hearing,” said Jennifer Lester, Philosophy Communication co-founder.
The “Shaping Thought” podcast name was inspired by Philosophy Communication’s tagline. Featured podcast guests were selected to share their marketing stories based on the agency’s breadth of experience in marketing for city and county governments, food and agriculture, energy, and luxury products.
“The purpose of the podcast is to inspire listeners to embrace new ways of thinking about marketing and understand the value in building a strong partnership with a marketing agency,” continued Lester.
The podcast was produced in the heart of Denver’s RiNo neighborhood. To listen to the first episode of “Shaping Thought,” and future episodes, visit www.shapingthought.net.
“Podcasts are more important than ever for brands and thought leaders today, so we are excited to partner with Philosophy to help them sell their client success stories and marketing learnings,” said Mikey Goldenberg, podcast host and lead strategist at Postmodern Company.
About Philosophy Communication, Inc.
Celebrating 17 years in business, Philosophy Communication is a full-service marketing and public relations agency dedicated to “the art of shaping thought.” The company provides reputation management, relationship building, and targeted promotion services to local and national businesses. Philosophy represents many notable companies, including Sub-Zero Group, Inc., The Colorado Department of Agriculture’s Colorado Proud program, Jefferson County, and Coloradans for Responsible Energy Development. For more information, visit www.philosophycommunication.com and follow on Facebook, Twitter, Instagram, and LinkedIn.
About Postmodern Company
Postmodern is a full-service production studio in Denver creating engaging content for broadcast, audio, branding, film, and the web. For 25 years, Postmodern Company has established itself as a premier facility in the region by working for local and national companies on hundreds of commercials for such brands as Ford, Keebler, Budweiser, Kelloggs, Nintendo, Johnson and Johnson and DISH as well as network projects for TCM, CBS, ESPN and SciFi; and audio services for New Line Cinema, HBO, Disney, STARZ, WB, NPR and Lionsgate to name a few. For more information, visit http://postmodernco.com/.
- Jennifer Lester