The Genesis of Our Company and Its Approach

From the beginning in 2001, Philosophy Communication believed that their clients deserved better. Better service. Better work. Better results. So we formed a better firm.

Philosophy believes that a meaningful client relationship is the key to delivering exceptional creative work. And, by always keeping the client relationship at the center of everything we do, we’ve been able to build the trust necessary to inspire big ideas that positively change businesses financially, operationally and culturally.

But ideas do not spring into the air fully formed; they are imagined and shaped by our people. We believe it is important to invest in our relationships with our employees to inspire great work. Because great work makes for better lives, hence the basis for the agency was born with our internal mantra: “great work. great lives.”

 

  • Philosophy’s Raison D’être
    1. Clients deserve an agency that cares about them as people and is driven to produce great work because they care.
    2. Agency staff are more creative and productive in a work environment that truly respects the importance of their lives and families.
  • With the idea of a new and better agency in mind, they needed a name with which to summon it into being. Sitting on the floor of the Denver Central Library, surrounded by dusty books, they scoured the options. And there it was, the magic word, “philosophy”—where the exploration of thought and action meet to guide our lives, the perfect word for a new and better approach to marketing.
    And so Philosophy Communication was born.

More Big Ideas: Turning Service into a Competitive Advantage

In addition to the national co-op marketing program, Philosophy has worked with the Sub-Zero, Wolf and Cove Customer Service department to create many programs to enhance the customer experience. Some of the notable and company-first programs include a channel partner newsletter called the DISH, a factory-certified installation eblast called the Advantage, a loyalty program called Loyalty Pays, which has contributed more than $1M to the company’s bottom line. Philosophy has also helped create the first-ever Summit to host both factory-certified servicers and installation partners. From branding to supporting the Summit agenda, giveaways, presentation materials and as a featured digital expert speaker, Philosophy worked closely with the company and its field partners. We’ve also developed a repeatable recruitment program focused on attracting potential jobseekers to the appliance industry by way of market research, collateral development and a game-changing photo shoot concept.

Not necessarily firsts for the Sub-Zero Group, but noteworthy work nonetheless, Philosophy has conducted mystery shopping for 11 of the company’s 17 distributors, competitor call center market research and vehicle graphic focus group research. We’ve also been a featured marketing speaker for its annual distributor meeting, participated in website messaging and company positioning, and created factory-certified installation and instructional videos on behalf of the company.

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Since 2003, Philosophy has been working with the Sub-Zero Group’s luxury brands and partners, and it is safe to say that the industry has been radically changed financially, operationally and culturally due to Philosophy’s innovative approach to luxury service. Today, Sub-Zero Group believes that the customer experience is part of its competitive advantage, and Philosophy believes that we have played an instrumental role in changing the conversation with how consumers view luxury appliance service and how it is important to harness the power of partner relationships because they are incredibly critical to the success of the company.

Below are a few metrics that Philosophy has helped support.

  • Supported consumer feedback scores 85% or better
  • Helped increase product registrations by 30% and reduced claims
  • Dedicated communication to more than 15,000 channel partners
  • Communication programs targeted to factory-certified servicers who handle 80% of all Sub-Zero, Wolf and Cove maintenance business
  • More than 66% of premier partners adopting truck-wrap and uniform standards
  • Developed the company’s first-ever loyalty program that resulted in $1M in revenue

The Experts

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Jennifer Malchiodi Field Partner Relationship Manager

Case Studies

A Luxury Appliance Brand Creates the First of Its Kind National Co-op Marketing Program for Factory-certified Partners

A Luxury Appliance Brand Creates the First of Its Kind National Co-op Marketing Program for Factory-certified Partners

A Luxury Appliance Brand Creates the First of Its Kind National Co-op Marketing Program for Factory-certified Partners

A Luxury Appliance Brand Creates the First of Its Kind National Co-op Marketing Program for Factory-certified Partners

Our Team

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