Why It Worked: A Client Success Story in Action

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We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite understand the scope of such an initiative. Strategic, integrated marketing plans take many forms. Today, we will be referencing one type of plan that is heavily […]

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A Post-Black Friday Reflection: An Annoying Flood of Emails or an Opportunity in Disguise?

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After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now” message continues through the weekend with Small Business Saturday, the newly-born Museum Store Sunday, Cyber Monday, and Giving Tuesday. What happens in those five days of retail ruckus […]

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