Blogs are the new…

No matter the size of your company, brand, or firm, personal and professional—blogging has become the new dimension of website engagement.

Who says print is dead?

by admin

Printed materials are one of the oldest forms of marketing, but people today view it as a dying medium. There has been growing stigma around it as an “old school,” “antiquated” marketing tool as the so-called “digital revolution” has kicked into full gear. Who can blame them. Most of us now opt to read the […]

Brand perception: VW vs. BMW?

by Randall Erkelens

On the surface, both car brands carry similar attributes – It’s been about two years since I made the switch from a VW to a BMW and the only difference I think I’ve made is exchanging one German brand for another. From the moment I hit a main artery, however, I found other drivers were not so polite in letting me merge-in during high traffic situations. So what changed? The brand perception changed.

The Best and Worst Times to Post on Social Media

by Tera Keatts

The key to getting your content read is timing its release with the audience. If you aren’t posting when your audience is active, then all the time you spent on that message goes out the window.

Is organization all it’s cracked up to be?

by Philosophy Communication

What is the key to less stress, increased efficiency and greater productivity? There are an immense amount of benefits that can derive from keeping a clutter-free work area.

Think Small in the Growing Digital World

by admin

The use of mobile devices will only increase as wireless technologies and networks become faster. While this is a big reason to think small, it is only a small factor to consider.

Buying “Colorado” Means Buying Local

by Philosophy Communication

In the last two years, Philosophy’s marketing and PR campaign with Colorado Proud has given us insight into the world of “Buying Local”. We have had the opportunity to truly understand and learn the value of those who grow, raise or process our food by visiting local Colorado farmers, ranchers and much more. What is your definition of “Buying Local”?

Creating the Best Workplace in 5 Easy Steps

by Annie Humphrey

Have you ever worked in a horrible workplace? Follow these five steps and you will be on your way to creating one of the best places to work.

Google Analytics: Quality Website Visitors Over Quantity

by Philosophy Communication

One big advantage of modern websites today is the tools available for you to peek behind the curtain and analyze your site’s visitors. Every website visitor should be seen as an opportunity to speak to your current and potential customers, so understanding how they interact with your website is essential.

Picking up the phone – the little black dress of media relations.

by Tera Keatts

Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.