One of the questions we often get when launching into a new relationship with a client is: “where do we start?” or “what’s next?” Our answer, typically, is messaging. A formal document that includes the business’s values, goals, differentiators, etc., that serves as a foundation for all future communication efforts. Messaging helps your staff and […]
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The biggest problem I see with social media is that every company feels an underlying obligation to have an account, whether it is a good fit for their business or not. Social media done correctly is strategic and time consuming. Make sure whatever social media platform in which you choose to engage is worth your […]
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When it comes to etiquette, cell phones gets a bad rap. Here’s my take. Cell phones don’t cause bad behavior — people cause bad behavior. I’ve seen it too many times. A scheduled meeting interrupted by a call; an opportunity to collaborate, cut short by an ill-timed text. If you think about it, cell phones […]
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Being a marketer in today’s modern world is quite the gift. With endless information and data available at consumers’ fingertips, they may not be aware of the interfaces, platforms, even mail that is customized specifically for them. This marketing technique is called A/B Testing, or split testing which (in a nutshell) means elements from a […]
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There are now more than 1.8 billion mobile users around the globe (smartinsight, 2014). In the U.S., people spend 60% or more of their time with digital media on mobile devices and apps (techcrunch, 2014). Mobile devices have clearly become the preferred ways of accessing information. Companies that don’t consider how their brand and communication […]
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Marketing and Public Relations Expertise Represented at Denver Press Club and AD2 Lucy McNamara and Connie Tran of Philosophy Communication, a full-service marketing and public relations agency, have accepted leadership roles in two notable professional organizations: Denver Press Club and Ad Club Denver (AD2). McNamara was voted in as a board member of the Denver […]
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My favorite part of social media is that its sole purpose is to be social. It was not developed for people to post content and then go on about their day. Its self-defining name means that we are to be social, interact and converse. Often on social media, both on personal and professional/business accounts, users […]
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We are excited to add another amazing person to our team, new digital marketing coordinator Joe Kahler. Joe will support the firm’s digital department, providing strategic and tactical expertise to grow the online presence of Philosophy Communication’s clients. Kahler is responsible for assisting in the management of clients’ search engine optimization, search engine marketing and […]
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Six years ago, social media saw a new character come into play, and soon enough it took over social media feeds the world over. The hashtag (#) is no longer the number sign, pound symbol or octothorp; it is the ever-famous hashtag that social media gurus can’t live without. In fact, the hashtag and its […]
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As much as we like to think of ourselves as independent thinkers, we are a society that is very easily influenced by our peers. This can be troublesome when it comes to making healthy choices for ourselves during the work week. It takes a lot of will power to choose a healthy lunch option when […]
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