Defining Business Key Messages

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One of the questions we often get when launching into a new relationship with a client is: “where do we start?” or “what’s next?” Our answer, typically, is messaging. A formal document that includes the business’s values, goals, differentiators, etc., that serves as a foundation for all future communication efforts. Messaging helps your staff and […]

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Is social media right for my business?

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The biggest problem I see with social media is that every company feels an underlying obligation to have an account, whether it is a good fit for their business or not. Social media done correctly is strategic and time consuming. Make sure whatever social media platform in which you choose to engage is worth your […]

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