Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between your event’s success or failure. An event could introduce a new product or service to the market, highlight a new division or department within the company, an expansion, etc. So […]
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Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative? Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house. The […]
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If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid advertising. While SEO is still […]
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In last week’s blog post, I advised you on where to put your money when seeking to gain followers on Facebook and Twitter. Putting money behind those goals can be an effective way to create momentum on your social profiles. Of course, it’s not the only way to build a loyal following. In this week’s blog, […]
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The right way to accumulate new followers on social Nothing of value comes easy. That statement has never been truer than with digital marketing. We can hope that we make something go viral and that our brand is suddenly on everyone’s tongue, but as I always say, “if your marketing plan relies on hope, then […]
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As Thanksgiving arrives, the Philosophy team is anticipating delicious food and spending time with loved ones, but we really wanted to know what each of us were thankful for. So, we took a quick survey to find out the heart-felt and humorous details. While it’s easy to worry about the holiday turkey or focus on […]
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Philosophy‘s co-founder and resident Thinker, Jennifer Lester, has recently shared her thoughts with Lioness Magazine regarding when you should consider updating your company’s image. Many service companies suffer from outdated and out-of-touch identities. Business owners often think they invested in branding when they founded the company, and that one-time investment should last forever. However, just like […]
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Philosophy’s Creative Rebel, Randall Erkelens, has written a piece for ColoradoBiz.com entitled Down with digital, up with print! I blame Craigslist for the pending collapse of the newspaper industry. The once thriving print media giants have given way to online news consumption, eBay and social media. Magazines have gone digital. Celebrity bloggers have more notoriety and […]
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Customers are no longer buying just products; they are buying experiences Most people are loyal consumers. We buy the same brand of laundry detergent time and again and frequent certain restaurants. And when we find a pair of jeans that feel and look great, we will move heaven and earth to find a second pair […]
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Most relationship experts agree there are five keys to a successful marriage. These same keys are just as relevant when it comes to an agency’s relationship with its clients: Communication – Be sure to communicate thoroughly with clients so that you have a clear understanding of their needs and expectations. Ask questions and give explanations […]
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