How to Successfully Plan Your Next Event

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Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between your event’s success or failure. An event could introduce a new product or service to the market, highlight a new division or department within the company, an expansion, etc. So […]

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Should You Outsource Your Company’s Social Media Initiative?

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Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative? Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house. The […]

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