Business Unusual.
Over the last week many clients and industry peers have asked us: What are your clients doing? Are people holding back or are things moving forward? What kinds of work is Philosoph
3 Reasons Why You Need SEO [Hint: it’s not only to be found in search]
Search Engine Optimization has long been a hot ticket strategy in marketing, but far too often it is reduced to its essence: improving your organic rank in search engines. Sure, Go
Four Common Marketing Myths You Should Stop Telling Yourself
At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain fa
Why Can’t People Find My Business Online?
Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning th
How Much Should You Spend on Marketing in 2018?
This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? I
How to Identify Target Audience in Two Simple Steps
Are your sales down? Website conversions low? Are you simply struggling to get people through your business door? Perhaps your brand is trying to be everything to everybody. Maybe
Image Matters: Philosophy Communication Celebrates 15 Years of Helping Businesses Shine
“A positive self-image is reflected in a strong, confident business image – leading to better impressions and greater success.” That belief was true 15 years ago when Jen Les
The Amateur’s Guide to setting up Google Analytics and Filters Like a Pro
Have you ever used the term “data-driven decision making” to inform your business marketing efforts? Like many small business owners, the idea of knowing where and what marketi
That’s Not Newsworthy! Demystifying the Process of Pitching Media
by Angela Shugarts & Korisa Geiger • Graphics by Lisa Fisbeck Is your story “pitch-worthy?” Media outreach tends to be a mysterious effort for many businesses. So
Enhance Your Strategy With Email Newsletters
People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s one of the most effective methods compa
