Over the last week many clients and industry peers have asked us: What are your clients doing? Are people holding back or are things moving forward? What kinds of work is Philosophy performing right now? In many ways, Philosophy feels the last week was an anthropology exercise into the mindset of business leaders and how they adjust […]
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Search Engine Optimization has long been a hot ticket strategy in marketing, but far too often it is reduced to its essence: improving your organic rank in search engines. Sure, Google processes 40,000 searches every second; and sure, the top five organic listings account for 67.6 percent of clicks, but don’t let the big, important-seeming […]
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At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain false. So, we want to set the record straight and share some of our expertise on the myths we’ve heard over the past year. […]
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Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning their business, of course, which inspired us to compile a series of posts related to the topic. We knew the answer wasn’t cut and dry. […]
Read More...This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic, there’s a mass of information citing industry experts far and wide, suggesting a variety of options. Still, Philosophy […]
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Are your sales down? Website conversions low? Are you simply struggling to get people through your business door? Perhaps your brand is trying to be everything to everybody. Maybe your messages aren’t resonating. Or maybe the customer journey on your website is too complex. It may be time for a refresher course in how to […]
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“A positive self-image is reflected in a strong, confident business image – leading to better impressions and greater success.” That belief was true 15 years ago when Jen Lester and I started Philosophy Communication, and it holds true today. We believe image is at the crux of any successful marketing and communication campaign, whether it’s […]
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Have you ever used the term “data-driven decision making” to inform your business marketing efforts? Like many small business owners, the idea of knowing where and what marketing metric tools to focus on sounds nice, but in practice, may seem daunting. Where do you begin to find information to make better marketing and PR decisions? […]
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by Angela Shugarts & Korisa Geiger • Graphics by Lisa Fisbeck Is your story “pitch-worthy?” Media outreach tends to be a mysterious effort for many businesses. Sometimes clients ask us, “how can we get on the TODAY show?” and our answers are rarely short and sweet. There’s both an art and science behind how we […]
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People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s one of the most effective methods companies can use to maintain relationships with their consumers and brand advocates. Email newsletters are a powerful platform to introduce new products, launch promotions, […]
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