Embrace your company’s inner animal with nontraditional marketing

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In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV or in a print advertisement. From flash mobs to chalk art to YouTube commercials, lets take a look at some of the best guerrilla marketing campaigns.

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Reaching and Connecting with the New Affluent Consumer

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The new affluent consumer expects brands to deliver experiences that show why they should purchase from that brand, instead of simply stating “we are better.”

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