At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question: “Are forms of traditional advertising, specifically broadcast TV and radio, now irrelevant?” Our answer is no. Broadcast television and radio are and can still […]
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If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank to gain visibility in search, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid […]
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Look, we all know—business owners, marketers and sales professionals alike—that social media is important to our customers. And we also know it plays a large and time-consuming part in their lives, which is why thoughtful approaches, objectives and meaningful social media KPIs can positively impact of your efforts—so you’re spending less time throwing spaghetti at the […]
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Philosophy’s Creative Rebel, Randall Erkelens, has written a piece for ColoradoBiz.com entitled Down with digital, up with print! I blame Craigslist for the pending collapse of the newspaper industry. The once thriving print media giants have given way to online news consumption, eBay and social media. Magazines have gone digital. Celebrity bloggers have more notoriety and […]
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For most of us, technology and screens run our lives. Wake up; check the phone. Turn on the television while getting ready for work. Sit in front of a computer for hours upon hours. Go home where a television is playing in the background. Check phone before turning in for the evening. According to Quartz, […]
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