Should I Invest in Television and Radio Ads? Assessing Traditional v.s. Digital Advertising

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At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question: “Are forms of traditional advertising, specifically broadcast TV and radio, now irrelevant?” Our answer is no. Broadcast television and radio are and can still […]

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4 Steps to the Best PPC Ads

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If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank to gain visibility in search, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid […]

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