Brand perception: VW vs. BMW?
On the surface, both car brands carry similar attributes – It’s been about two years since I made the switch from a VW to a BMW and the only difference I think I’ve made is e
Ding Dong, the King is Dead
In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over
Color Theory in Advertising
You know that feeling when you walk into a cool colored room how you automatically feel calmer and relaxed? Well, this is because of the impact that colors can have on your moods,
Embrace your company’s inner animal with nontraditional marketing
In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV
Weighing Sponsorship Opportunities
Companies are often asked to sponsor a variety of opportunities ranging from reserving a table at an industry event to buying an advertisement for an elementary school. With all of
Let’s give (some) billboards the respect they deserve
Instead of wasting budget on lackluster billboards, finding a design and advertising agency that is willing to be unconventional can be extremely rewarding.
In advertising big bucks don’t always equal big bang
The most effective advertising tells stories and creates emotions that tie consumers to a brand. A big budget is nice, but it isn’t inherently what defines successful advertisin
Ebay has a new brand logo
EBay introduced a new brand logo late in 2012. Ebay states that it reflects our commitment to delivering a cleaner, more contemporary and consistent experience.
Design Philosophy: Bikes Belong Poster Advertisement
To develop the campaign, the process was collaborative. Ideas from the client fused with those from Philosophy. In the end, we developed a visual campaign meshing the romantic look
