Brand perception: VW vs. BMW?

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On the surface, both car brands carry similar attributes – It’s been about two years since I made the switch from a VW to a BMW and the only difference I think I’ve made is exchanging one German brand for another. From the moment I hit a main artery, however, I found other drivers were not so polite in letting me merge-in during high traffic situations. So what changed? The brand perception changed.

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Ding Dong, the King is Dead

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In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over time? Advertising? A switch from fast food to fast casual? And what does branding say about health, service and quality?

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