Why It Worked: A Client Success Story in Action
We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite u
25 Ways to Improve Your Conversion Rate With Little to No Money
A good marketing partner should help you create regular traction to lead prospects to the business door and get them to knock. Then, it’s your job to invite them in (secure a con
Should I Invest in Television and Radio Ads? Assessing Traditional v.s. Digital Advertising
At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question:
Four Common Marketing Myths You Should Stop Telling Yourself
At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain fa
Why Can’t People Find My Business Online?
Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning th
How Much Should You Spend on Marketing in 2018?
This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? I
Last Minute Holiday Marketing Tactics You Can Implement Today
If you recently looked at your calendar and realized, “holy crap, it is November,” and you haven’t started your holiday marketing plan, the world isn’t going to end. While
4 Steps to the Best PPC Ads
If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank t
My Facebook Post Isn’t Working! Strategies for Social Media Success
Look, we all know—business owners, marketers and sales professionals alike—that social media is important to our customers. And we also know it plays a large and time-consuming
How to Write Search-Ad Copy That Doesn’t Suck: 13 Attempts at the Impossible
If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank,
