You Don’t Have to be Pretty to be on Pinterest

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If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimately purchase your product, visit your resort, try your restaurant or use your service.

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The Importance of “Authorship”

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Your personal reputation online has become increasingly important for your business reputation and can be one of the most valuable ways to generate a loyal following. Google realized that these online relationships offered great insight into who and what consumers find value in, as well as which companies were the most trustworthy.

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