Benefits of a Dog-Friendly Office
As the world begins to go back to normal, more and more employees are heading back into the office. While that might be good news, it certainly is not for our four-legged friends,
5 Ways to Drive Traffic to Your Website (Part 1)
As digital experts for our clients, a question we are often asked is, “why isn’t our company website driving traffic?” We love when our clients ask this question for two reas
Why It Worked: A Client Success Story in Action
We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite u
25 Ways to Improve Your Conversion Rate With Little to No Money
A good marketing partner should help you create regular traction to lead prospects to the business door and get them to knock. Then, it’s your job to invite them in (secure a con
How to Survive a Social Apocalypse: Four Tips to Handle a Social Media Crisis
If kids start eating your detergent pods as part of an internet challenge, you mistakenly post a photo to promote clothes that comes off as more than a bit racist, or your flight c
3 Reasons Why You Need SEO [Hint: it’s not only to be found in search]
Search Engine Optimization has long been a hot ticket strategy in marketing, but far too often it is reduced to its essence: improving your organic rank in search engines. Sure, Go
Should I Invest in Television and Radio Ads? Assessing Traditional v.s. Digital Advertising
At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question:
Four Common Marketing Myths You Should Stop Telling Yourself
At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain fa
Why Can’t People Find My Business Online?
Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning th
A Post-Black Friday Reflection: An Annoying Flood of Emails or an Opportunity in Disguise?
After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now”
