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Whiskey tasting campaign national coverage

Posted on May 10, 2012   |   

Communication Arts magazine Exhibit logo

For many school districts, fundraising events commonly fall into the camp of bake sales and car washes; Merrill Middle School in Denver wanted a more original, eye-catching event to drum up funds. As part of a widespread auction, a local connoisseur, known for holding seminars on the art of scotch tasting, was brought into the fold and Denver-based Philosophy Communication created this poster campaign to invite scotch lovers to attend a tasting event. Each poster offers an invitation and subtle hints about enjoying the subtleties of this classic drink.

Communication Arts Magazine has featured the campaign on their website today.

Communication Arts website screenshot whiskey tasting poster philosophy