The Power of the Customer Experience

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Customers are no longer buying just products; they are buying experiences Most people are loyal consumers. We buy the same brand of laundry detergent time and again and frequent certain restaurants. And when we find a pair of jeans that feel and look great, we will move heaven and earth to find a second pair […]

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Keeping the Magic Alive – Maintaining Successful Relationships with Clients

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Most relationship experts agree there are five keys to a successful marriage. These same keys are just as relevant when it comes to an agency’s relationship with its clients: Communication – Be sure to communicate thoroughly with clients so that you have a clear understanding of their needs and expectations. Ask questions and give explanations […]

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