The right way to accumulate new followers on social Nothing of value comes easy. That statement has never been truer than with digital marketing. We can hope that we make something go viral and that our brand is suddenly on everyone’s tongue, but as I always say, “if your marketing plan relies on hope, then […]
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As Thanksgiving arrives, the Philosophy team is anticipating delicious food and spending time with loved ones, but we really wanted to know what each of us were thankful for. So, we took a quick survey to find out the heart-felt and humorous details. While it’s easy to worry about the holiday turkey or focus on […]
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Philosophy‘s co-founder and resident Thinker, Jennifer Lester, has recently shared her thoughts with Lioness Magazine regarding when you should consider updating your company’s image. Many service companies suffer from outdated and out-of-touch identities. Business owners often think they invested in branding when they founded the company, and that one-time investment should last forever. However, just like […]
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Philosophy’s Creative Rebel, Randall Erkelens, has written a piece for ColoradoBiz.com entitled Down with digital, up with print! I blame Craigslist for the pending collapse of the newspaper industry. The once thriving print media giants have given way to online news consumption, eBay and social media. Magazines have gone digital. Celebrity bloggers have more notoriety and […]
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Customers are no longer buying just products; they are buying experiences Most people are loyal consumers. We buy the same brand of laundry detergent time and again and frequent certain restaurants. And when we find a pair of jeans that feel and look great, we will move heaven and earth to find a second pair […]
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Most relationship experts agree there are five keys to a successful marriage. These same keys are just as relevant when it comes to an agency’s relationship with its clients: Communication – Be sure to communicate thoroughly with clients so that you have a clear understanding of their needs and expectations. Ask questions and give explanations […]
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One of the questions we often get when launching into a new relationship with a client is: “where do we start?” or “what’s next?” Our answer, typically, is messaging. A formal document that includes the business’s values, goals, differentiators, etc., that serves as a foundation for all future communication efforts. Messaging helps your staff and […]
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The biggest problem I see with social media is that every company feels an underlying obligation to have an account, whether it is a good fit for their business or not. Social media done correctly is strategic and time consuming. Make sure whatever social media platform in which you choose to engage is worth your […]
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When it comes to etiquette, cell phones gets a bad rap. Here’s my take. Cell phones don’t cause bad behavior — people cause bad behavior. I’ve seen it too many times. A scheduled meeting interrupted by a call; an opportunity to collaborate, cut short by an ill-timed text. If you think about it, cell phones […]
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Being a marketer in today’s modern world is quite the gift. With endless information and data available at consumers’ fingertips, they may not be aware of the interfaces, platforms, even mail that is customized specifically for them. This marketing technique is called A/B Testing, or split testing which (in a nutshell) means elements from a […]
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