Philosophy’s Creative Rebel, Randall Erkelens, has written a piece for ColoradoBiz.com entitled Down with digital, up with print! I blame Craigslist for the pending collapse of the newspaper industry. The once thriving print media giants have given way to online news consumption, eBay and social media. Magazines have gone digital. Celebrity bloggers have more notoriety and […]
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Customers are no longer buying just products; they are buying experiences Most people are loyal consumers. We buy the same brand of laundry detergent time and again and frequent certain restaurants. And when we find a pair of jeans that feel and look great, we will move heaven and earth to find a second pair […]
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Most relationship experts agree there are five keys to a successful marriage. These same keys are just as relevant when it comes to an agency’s relationship with its clients: Communication – Be sure to communicate thoroughly with clients so that you have a clear understanding of their needs and expectations. Ask questions and give explanations […]
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One of the questions we often get when launching into a new relationship with a client is: “where do we start?” or “what’s next?” Our answer, typically, is messaging. A formal document that includes the business’s values, goals, differentiators, etc., that serves as a foundation for all future communication efforts. Messaging helps your staff and […]
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The biggest problem I see with social media is that every company feels an underlying obligation to have an account, whether it is a good fit for their business or not. Social media done correctly is strategic and time consuming. Make sure whatever social media platform in which you choose to engage is worth your […]
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When it comes to etiquette, cell phones gets a bad rap. Here’s my take. Cell phones don’t cause bad behavior — people cause bad behavior. I’ve seen it too many times. A scheduled meeting interrupted by a call; an opportunity to collaborate, cut short by an ill-timed text. If you think about it, cell phones […]
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Being a marketer in today’s modern world is quite the gift. With endless information and data available at consumers’ fingertips, they may not be aware of the interfaces, platforms, even mail that is customized specifically for them. This marketing technique is called A/B Testing, or split testing which (in a nutshell) means elements from a […]
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There are now more than 1.8 billion mobile users around the globe (smartinsight, 2014). In the U.S., people spend 60% or more of their time with digital media on mobile devices and apps (techcrunch, 2014). Mobile devices have clearly become the preferred ways of accessing information. Companies that don’t consider how their brand and communication […]
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Marketing and Public Relations Expertise Represented at Denver Press Club and AD2 Lucy McNamara and Connie Tran of Philosophy Communication, a full-service marketing and public relations agency, have accepted leadership roles in two notable professional organizations: Denver Press Club and Ad Club Denver (AD2). McNamara was voted in as a board member of the Denver […]
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My favorite part of social media is that its sole purpose is to be social. It was not developed for people to post content and then go on about their day. Its self-defining name means that we are to be social, interact and converse. Often on social media, both on personal and professional/business accounts, users […]
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