Philosophy Communication Celebrates 15 Years of Shaping Thought

Philosophy celebrates 15 years this month…15 years of strategic thinking, news releases, media interviews, HTMLs, logos, brand audits, websites, SEO, media relations, messaging, taglines, packaging, marketing, social media, leave-behinds, photo shoots, signage, collateral, events, awards, direct mailers, PPC, commercials, presentations, advertising, brochures, infographics, calls to action and everything else in between. Combine all of that […]

Marking 15 Years in Business: What a Relief!

by Philosophy Communication

An anniversary of any kind can feel like a relief. It’s a collective sigh of, “we made it.” And we humans like to package that relief in a celebration, but it’s a relief nonetheless. The commemoration of a milestone anniversary, particularly in business, is about the lessons learned, a reflection on the past to help […]

by admin

In today’s digital age, we have many ways in which we can communicate with our target audiences: print materials, phone, email, social media, blogs, and websites. With all these channels, it can be challenging to capture your target audience’s attention long enough to sustain a solid communication stream. Therefore, it may be time to rethink […]

by admin

People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s one of the most effective methods companies can use to maintain relationships with their consumers and brand advocates. Email newsletters are a powerful platform to introduce new products, launch promotions, […]

by Philosophy Communication

Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between your event’s success or failure. An event could introduce a new product or service to the market, highlight a new division or department within the company, an expansion, etc. So […]

by Philosophy Communication

Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative? Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house. The […]

by Joe Kahler

If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid advertising. While SEO is still […]

by Philosophy Communication

The Starbucks red cups made their debut about the same time Fall leaves began to drop. News anchors were reporting on holiday shopping trends earlier than Halloween parties were planned. Every year the holiday prep seems to happen earlier and earlier—and we see it in retail stores. When you visit Walmart or Target, prepare yourself […]

by Philosophy Communication

In last week’s blog post, I advised you on where to put your money when seeking to gain followers on Facebook and Twitter. Putting money behind those goals can be an effective way to create momentum on your social profiles. Of course, it’s not the only way to build a loyal following. In this week’s blog, […]

by Philosophy Communication

The right way to accumulate new followers on social Nothing of value comes easy. That statement has never been truer than with digital marketing. We can hope that we make something go viral and that our brand is suddenly on everyone’s tongue, but as I always say, “if your marketing plan relies on hope, then […]

Philosophy Communication Celebrates 15 Years of Shaping Thought

Marking 15 Years in Business: What a Relief!

Inbound vs. Outbound Marketing: What’s the Difference and Why it Matters for Your Business

Enhance Your Strategy With Email Newsletters

How to Successfully Plan Your Next Event

Should You Outsource Your Company’s Social Media Initiative?

How to Write Search-Ad Copy That Doesn’t Suck: 13 Attempts at the Impossible

4 Holiday Marketing Tips to Keep Your Business Merry and Bright All Year Long

Instead of buying likes on Facebook and Twitter, build them

Should I Buy “Likes” for Facebook and Twitter? How and Where to Get Good Value