In today’s digital age, we have many ways in which we can communicate with our target audiences: print materials, phone, email, social media, blogs, and websites. With all these channels, it can be challenging to capture your target audience’s attention long enough to sustain a solid communication stream. Therefore, it may be time to rethink […]
Read More...
People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s one of the most effective methods companies can use to maintain relationships with their consumers and brand advocates. Email newsletters are a powerful platform to introduce new products, launch promotions, […]
Read More...
Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between your event’s success or failure. An event could introduce a new product or service to the market, highlight a new division or department within the company, an expansion, etc. So […]
Read More...
Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative? Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house. The […]
Read More...
If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid advertising. While SEO is still […]
Read More...
The Starbucks red cups made their debut about the same time Fall leaves began to drop. News anchors were reporting on holiday shopping trends earlier than Halloween parties were planned. Every year the holiday prep seems to happen earlier and earlier—and we see it in retail stores. When you visit Walmart or Target, prepare yourself […]
Read More...
In last week’s blog post, I advised you on where to put your money when seeking to gain followers on Facebook and Twitter. Putting money behind those goals can be an effective way to create momentum on your social profiles. Of course, it’s not the only way to build a loyal following. In this week’s blog, […]
Read More...
The right way to accumulate new followers on social Nothing of value comes easy. That statement has never been truer than with digital marketing. We can hope that we make something go viral and that our brand is suddenly on everyone’s tongue, but as I always say, “if your marketing plan relies on hope, then […]
Read More...
As Thanksgiving arrives, the Philosophy team is anticipating delicious food and spending time with loved ones, but we really wanted to know what each of us were thankful for. So, we took a quick survey to find out the heart-felt and humorous details. While it’s easy to worry about the holiday turkey or focus on […]
Read More...
Philosophy‘s co-founder and resident Thinker, Jennifer Lester, has recently shared her thoughts with Lioness Magazine regarding when you should consider updating your company’s image. Many service companies suffer from outdated and out-of-touch identities. Business owners often think they invested in branding when they founded the company, and that one-time investment should last forever. However, just like […]
Read More...