by Angela Shugarts & Korisa Geiger • Graphics by Lisa Fisbeck Is your story “pitch-worthy?” Media outreach tends to be a mysterious effort for many businesses. Sometimes clients ask us, “how can we get on the TODAY show?” and our answers are rarely short and sweet. There’s both an art and science behind how we […]
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Philosophy celebrates 15 years this month…15 years of strategic thinking, news releases, media interviews, HTMLs, logos, brand audits, websites, SEO, media relations, messaging, taglines, packaging, marketing, social media, leave-behinds, photo shoots, signage, collateral, events, awards, direct mailers, PPC, commercials, presentations, advertising, brochures, infographics, calls to action and everything else in between. Combine all of that […]
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An anniversary of any kind can feel like a relief. It’s a collective sigh of, “we made it.” And we humans like to package that relief in a celebration, but it’s a relief nonetheless. The commemoration of a milestone anniversary, particularly in business, is about the lessons learned, a reflection on the past to help […]
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In today’s digital age, we have many ways in which we can communicate with our target audiences: print materials, phone, email, social media, blogs, and websites. With all these channels, it can be challenging to capture your target audience’s attention long enough to sustain a solid communication stream. Therefore, it may be time to rethink […]
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People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s one of the most effective methods companies can use to maintain relationships with their consumers and brand advocates. Email newsletters are a powerful platform to introduce new products, launch promotions, […]
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Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between your event’s success or failure. An event could introduce a new product or service to the market, highlight a new division or department within the company, an expansion, etc. So […]
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Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative? Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house. The […]
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If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid advertising. While SEO is still […]
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The Starbucks red cups made their debut about the same time Fall leaves began to drop. News anchors were reporting on holiday shopping trends earlier than Halloween parties were planned. Every year the holiday prep seems to happen earlier and earlier—and we see it in retail stores. When you visit Walmart or Target, prepare yourself […]
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In last week’s blog post, I advised you on where to put your money when seeking to gain followers on Facebook and Twitter. Putting money behind those goals can be an effective way to create momentum on your social profiles. Of course, it’s not the only way to build a loyal following. In this week’s blog, […]
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