Understanding the Marketing Funnel and Why It Matters for Your Marketing Efforts

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We frequently reference the coveted “Marketing Funnel” in our discussions with existing and prospective clients. Why? Because it is a critical tool in understanding your audience’s buying processes and how they get to a purchasing decision. Since marketing compliments the sales process, we find many business owners and marketing managers benefit from learning how their communication […]

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“Facebook Wants my Business to Pay for Visibility” and Other Famous Lies

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(Or How we betray our audience when we assume that brands can’t compete organically on Facebook.) As a digital strategist, I regularly hear from clients and potential clients that their social media strategy is unable to gain traction. As a business owner, I’ve experienced this same phenomena myself. We know that remaining top-of-mind using a […]

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