(Or How we betray our audience when we assume that brands can’t compete organically on Facebook.) As a digital strategist, I regularly hear from clients and potential clients that their social media strategy is unable to gain traction. As a business owner, I’ve experienced this same phenomena myself. We know that remaining top-of-mind using a […]
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Ever-changing algorithms and policies are making social media management a pain in the you-know-what, making it even more challenging for businesses running their own social media campaigns to keep pace. That’s why we’ve developed the ultimate social media cheat sheet so you can start getting the most out of your social media posts and get back […]
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Look, we all know—business owners, marketers and sales professionals alike—that social media is important to our customers. And we also know it plays a large and time-consuming part in their lives, which is why thoughtful approaches, objectives and meaningful social media KPIs can positively impact of your efforts—so you’re spending less time throwing spaghetti at the […]
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We are thrilled to welcome six new clients to the Philosophy family! Working with such a diverse client base keeps our team doing their best work, providing top-notch marketing and public relations recommendations to our clients to help them grow their business. A full press release below details our new clients and the work we are […]
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Marketing is one of those business functions that seems so obvious, yet is perhaps the most misunderstood. Marketing departments the world over are staffed with creative types, the fun ones, the people with all the good ideas. Or at least that’s what a lot of business people think. They also believe that marketing is a […]
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Remember, a good positioning statement gives your brand clear direction on how to lead your future marketing activities. It’s not a mission statement to be shared on your website for consumers.
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“A positive self-image is reflected in a strong, confident business image – leading to better impressions and greater success.” That belief was true 15 years ago when Jen Lester and I started Philosophy Communication, and it holds true today. We believe image is at the crux of any successful marketing and communication campaign, whether it’s […]
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Selling product is a monumental task because of the competitive environment in which businesses play. Imagine looking at a product on a physical store shelf or a “store page” on a website. Those products are like a classroom of students, all vying for your attention; shouting, raising their hands to get a minute of your time. How do […]
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Have you ever used the term “data-driven decision making” to inform your business marketing efforts? Like many small business owners, the idea of knowing where and what marketing metric tools to focus on sounds nice, but in practice, may seem daunting. Where do you begin to find information to make better marketing and PR decisions? […]
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by Angela Shugarts & Korisa Geiger • Graphics by Lisa Fisbeck Is your story “pitch-worthy?” Media outreach tends to be a mysterious effort for many businesses. Sometimes clients ask us, “how can we get on the TODAY show?” and our answers are rarely short and sweet. There’s both an art and science behind how we […]
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