Understanding the Marketing Funnel and Why It Matters for Your Marketing Efforts

We frequently reference the coveted “Marketing Funnel” in our discussions with existing and prospective clients. Why? Because it is a critical tool in understanding your audience’s buying processes and how they get to a purchasing decision. Since marketing compliments the sales process, we find many business owners and marketing managers benefit from learning how their communication […]

“Facebook Wants my Business to Pay for Visibility” and Other Famous Lies

by Philosophy Communication

(Or How we betray our audience when we assume that brands can’t compete organically on Facebook.) As a digital strategist, I regularly hear from clients and potential clients that their social media strategy is unable to gain traction. As a business owner, I’ve experienced this same phenomena myself. We know that remaining top-of-mind using a […]

The Ultimate Social Media Cheat Sheet

by Philosophy Communication

Ever-changing algorithms and policies are making social media management a pain in the you-know-what, making it even more challenging for businesses running their own social media campaigns to keep pace. That’s why we’ve developed the ultimate social media cheat sheet so you can start getting the most out of your social media posts and get back […]

by Joe Kahler

Look, we all know—business owners, marketers and sales professionals alike—that social media is important to our customers. And we also know it plays a large and time-consuming part in their lives, which is why thoughtful approaches, objectives and meaningful social media KPIs can positively impact of your efforts—so you’re spending less time throwing spaghetti at the […]

by Philosophy Communication

We are thrilled to welcome six new clients to the Philosophy family! Working with such a diverse client base keeps our team doing their best work, providing top-notch marketing and public relations recommendations to our clients to help them grow their business. A full press release below details our new clients and the work we are […]

by Philosophy Communication

Marketing is one of those business functions that seems so obvious, yet is perhaps the most misunderstood. Marketing departments the world over are staffed with creative types, the fun ones, the people with all the good ideas. Or at least that’s what a lot of business people think. They also believe that marketing is a […]

by Philosophy Communication

“A positive self-image is reflected in a strong, confident business image – leading to better impressions and greater success.” That belief was true 15 years ago when Jen Lester and I started Philosophy Communication, and it holds true today. We believe image is at the crux of any successful marketing and communication campaign, whether it’s […]

by admin

Selling product is a monumental task because of the competitive environment in which businesses play. Imagine looking at a product on a physical store shelf or a “store page” on a website. Those products are like a classroom of students, all vying for your attention; shouting, raising their hands to get a minute of your time. How do […]

by Philosophy Communication

Have you ever used the term “data-driven decision making” to inform your business marketing efforts? Like many small business owners, the idea of knowing where and what marketing metric tools to focus on sounds nice, but in practice, may seem daunting. Where do you begin to find information to make better marketing and PR decisions? […]

Understanding the Marketing Funnel and Why It Matters for Your Marketing Efforts

“Facebook Wants my Business to Pay for Visibility” and Other Famous Lies

The Ultimate Social Media Cheat Sheet

My Facebook Post Isn’t Working! Strategies for Social Media Success

Philosophy Communication Lands Six New Clients

Four ways executives screw up their company’s marketing

A winning positioning statement formula to clear up muddy marketing

Image Matters: Philosophy Communication Celebrates 15 Years of Helping Businesses Shine

How to Capture Consumer Attention in 90 Seconds

The Amateur’s Guide to setting up Google Analytics and Filters Like a Pro