This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic, there’s a mass of information citing industry experts far and wide, suggesting a variety of options. Still, Philosophy […]
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We see the articles all the time that are boldly titled, “How to Achieve Work-Life Balance in X (insert random number) Simple Steps!” I’ll admit, although I mutter the words “yeah, right” when I see these titles I still, without fail, go onto read the entire article. I think there’s always a small piece of […]
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Written by Jordan Alvillar Company culture—a term that elicits either a “yay!” or an eye-roll among leadership circles for companies big and small. Though some may believe that the focus on company culture has been emphasized or “trending” in only recent years (and selectively among millennials), Forbes points out that it has “become a popular […]
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After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now” message continues through the weekend with Small Business Saturday, the newly-born Museum Store Sunday, Cyber Monday, and Giving Tuesday. What happens in those five days of retail ruckus […]
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If you recently looked at your calendar and realized, “holy crap, it is November,” and you haven’t started your holiday marketing plan, the world isn’t going to end. While we typically recommend our clients begin planning for holiday promotions in August per news editorial schedules, we also understand that many of our clients are busy […]
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Though our client list boasts diversity, we often find that our clients are tied together by one common thread: they want to boost their revenue by bringing in new customers/leads. To our clients, this can take on many different forms like a subscription to a newsletter, people walking through their physical doors or an email […]
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Are your sales down? Website conversions low? Are you simply struggling to get people through your business door? Perhaps your brand is trying to be everything to everybody. Maybe your messages aren’t resonating. Or maybe the customer journey on your website is too complex. It may be time for a refresher course in how to […]
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Lacking a general direction of how to talk about your company? Do you find that your employees and leadership have different perspectives on what your UVP is? Do you find yourself spending hours figuring out what to write on that darn brochure? Your marketing messaging may need an audit! What is Marketing Messaging? But what is […]
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If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank to gain visibility in search, only to watch, helpless, as Google gave more and more of their precious Page 1, above-the-fold real estate to paid […]
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In our 16 years of business, we’ve heard our share of marketing misconceptions. Three especially stand out, for both the frequency with which we hear them and the direness of becoming their next victim. We want to bust these misconceptions right where they live. After all, our firm is dedicated to shaping thought and we […]
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