How Much Should You Spend on Marketing in 2018?

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This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic, there’s a mass of information citing industry experts far and wide, suggesting a variety of options. Still, Philosophy […]

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Changing the Conversation Around Work-Life Balance

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We see the articles all the time that are boldly titled, “How to Achieve Work-Life Balance in X (insert random number) Simple Steps!” I’ll admit, although I mutter the words “yeah, right” when I see these titles I still, without fail, go onto read the entire article. I think there’s always a small piece of […]

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