We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite understand the scope of such an initiative. Strategic, integrated marketing plans take many forms. Today, we will be referencing one type of plan that is heavily […]
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When it comes to a great marketing plan, it’s safe to say that there’s not a “one size fits all” approach. When Philosophy is in the beginning stages of crafting these types of plans with our clients, we’re often asked, “What about Millennials? How do we engage with them?” – while our clients don’t always […]
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A good marketing partner should help you create regular traction to lead prospects to the business door and get them to knock. Then, it’s your job to invite them in (secure a conversion). However, getting to that stage does not happen overnight. It takes serious dedication and making a concerted effort to improve your marketing […]
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If kids start eating your detergent pods as part of an internet challenge, you mistakenly post a photo to promote clothes that comes off as more than a bit racist, or your flight crew is caught (on camera) brutalizing and dragging a man off an overbooked flight, odds are that you are in for a […]
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Search Engine Optimization has long been a hot ticket strategy in marketing, but far too often it is reduced to its essence: improving your organic rank in search engines. Sure, Google processes 40,000 searches every second; and sure, the top five organic listings account for 67.6 percent of clicks, but don’t let the big, important-seeming […]
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Here at Philosophy, we are always excited when opportunities to work with new clients come our way – and this week we get to announce not one but TWO new partnerships! New clients represent a chance for the Philosophy team to apply our broad, collective experience to a new canvas, as well as to cultivate […]
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At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question: “Are forms of traditional advertising, specifically broadcast TV and radio, now irrelevant?” Our answer is no. Broadcast television and radio are and can still […]
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At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain false. So, we want to set the record straight and share some of our expertise on the myths we’ve heard over the past year. […]
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The Colorado Women’s Chamber of Commerce (CWCC) is pleased to announce the 2018 Top 25 Most Powerful Women in Colorado. This annual event seeks to profile powerful and impactful women in our Colorado community. Now in its sixth year recognizing 150 women, the annual Top 25 Most Powerful Women’s Gala will be hosted at the […]
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Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning their business, of course, which inspired us to compile a series of posts related to the topic. We knew the answer wasn’t cut and dry. […]
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