Why It Worked: A Client Success Story in Action

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We often recommend to our clients the value of running a strategic and integrated marketing campaign. What we find in our conversations however is that many clients don’t quite understand the scope of such an initiative. Strategic, integrated marketing plans take many forms. Today, we will be referencing one type of plan that is heavily […]

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Generational Marketing: What the Heck Is It?

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When it comes to a great marketing plan, it’s safe to say that there’s not a “one size fits all” approach. When Philosophy is in the beginning stages of crafting these types of plans with our clients, we’re often asked, “What about Millennials? How do we engage with them?” – while our clients don’t always […]

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