Search Engine Optimization has long been a hot ticket strategy in marketing, but far too often it is reduced to its essence: improving your organic rank in search engines. Sure, Google processes 40,000 searches every second; and sure, the top five organic listings account for 67.6 percent of clicks, but don’t let the big, important-seeming […]
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Here at Philosophy, we are always excited when opportunities to work with new clients come our way – and this week we get to announce not one but TWO new partnerships! New clients represent a chance for the Philosophy team to apply our broad, collective experience to a new canvas, as well as to cultivate […]
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At Philosophy, this is a question we often get asked by our clients—and it’s a good one. While the power of digital advertising cannot be denied, it often prompts the question: “Are forms of traditional advertising, specifically broadcast TV and radio, now irrelevant?” Our answer is no. Broadcast television and radio are and can still […]
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At Philosophy, we hear a lot from our clients about things they’ve read, heard, or seen in articles or from other colleagues. Some are legit concerns and others are just plain false. So, we want to set the record straight and share some of our expertise on the myths we’ve heard over the past year. […]
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The Colorado Women’s Chamber of Commerce (CWCC) is pleased to announce the 2018 Top 25 Most Powerful Women in Colorado. This annual event seeks to profile powerful and impactful women in our Colorado community. Now in its sixth year recognizing 150 women, the annual Top 25 Most Powerful Women’s Gala will be hosted at the […]
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Over the past few months, we’ve focused on several content pieces that answer one of the most common questions we hear from clients: why can’t people find me online? Meaning their business, of course, which inspired us to compile a series of posts related to the topic. We knew the answer wasn’t cut and dry. […]
Read More...This question is asked by clients every day. It’s a question as old as marketing itself. What should your business spend on marketing efforts not just in 2018, but in any year? If you Google the topic, there’s a mass of information citing industry experts far and wide, suggesting a variety of options. Still, Philosophy […]
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We see the articles all the time that are boldly titled, “How to Achieve Work-Life Balance in X (insert random number) Simple Steps!” I’ll admit, although I mutter the words “yeah, right” when I see these titles I still, without fail, go onto read the entire article. I think there’s always a small piece of […]
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Written by Jordan Alvillar Company culture—a term that elicits either a “yay!” or an eye-roll among leadership circles for companies big and small. Though some may believe that the focus on company culture has been emphasized or “trending” in only recent years (and selectively among millennials), Forbes points out that it has “become a popular […]
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After the Thanksgiving madness, many consumers welcome the kickoff of the holiday season with Black Friday deals and discounts from their favorite retailers. And the “buy now” message continues through the weekend with Small Business Saturday, the newly-born Museum Store Sunday, Cyber Monday, and Giving Tuesday. What happens in those five days of retail ruckus […]
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