The Panda & Penguin Battle: What Are the Google Algorithm Updates and How Can I Keep Up?

by

Every day, Google is working toward a smarter analysis of each site to encourage better, more user-friendly interfaces. They are very active in updating their algorithms and are motivated to improve search results. If you are unfamiliar with the algorithms and what they do, here are a few of the basics.

Read More...

Toss or Keep: What’s the value of a press kit in today’s media landscape?

by

Gone are the days of sending over a release, a fact sheet and a contact list. Now we have so many other interesting ways to gain the media’s attention. For example, if I want a reporter to attend one of the biggest barbeque events in Colorado I won’t send a press release, I’ll send some barbeque sauce to whet their appetite for more.

Read More...