Is this thing on? Using your media relations team as your spokespeople

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Published in ColoradoBiz Magazine
Your media relations people are usually your best spokespeople because they have become so well ingrained in your brand and message that they can be a walking, talking billboard for your company. Here are a few tips for utilizing media relations.

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Less is More: How to Draft the Perfect Pitch in 40 Characters

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Published in ColoradoBiz Magazine
Getting a journalist’s attention has become more challenging than ever, so the first step in setting your pitch is to get them interested in your story. You can provide details, images and video once you’ve hooked them on your idea.

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