Ding Dong, the King is Dead

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In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over time? Advertising? A switch from fast food to fast casual? And what does branding say about health, service and quality?

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A Brand is More Than a Logo

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What does it take to build a brand? At Philosophy we believe in performing a brand audit for our clients, which digs deep to determine what the company is truly made for, whom they are talking to and what their expectations are.

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