How History Colorado Burst onto the National Stage
History Colorado and the “Holy Grail” of Baseball Cards History Colorado is the state’s largest cultural organization focused on preserving, protecting and interpreting the s
The Best and Worst Times to Post on Social Media
The key to getting your content read is timing its release with the audience. If you aren’t posting when your audience is active, then all the time you spent on that message goes
Picking up the phone – the little black dress of media relations.
Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply a
How to Correctly #AndIncorrectly Use #Hashtags
There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meani
You Don’t Have to be Pretty to be on Pinterest
If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimate
Crisis 101: Always be prepared
Published in ColoradoBiz Magazine Oct. 15, 2013 - At some point, every company will deal with a crisis. Large, small, tragic, political, some event or incident will
Social Media: Quality not Quantity
It seems like every time we turn around, another social media concept is being launched and businesses are rushing to be “ahead of the game” by setting up their company’s pro
Embrace your company’s inner animal with nontraditional marketing
In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV
Walking the Fine Line of Social Media
Every brand and personality wants to be a part of the big conversation. Tapping into current world events and trends can be a great way to engage, but it can also lead to the cross
