How to Capture Consumer Attention in 90 Seconds

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Selling product is a monumental task because of the competitive environment in which businesses play. Imagine looking at a product on a physical store shelf or a “store page” on a website. Those products are like a classroom of students, all vying for your attention; shouting, raising their hands to get a minute of your time. How do […]

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Inbound vs. Outbound Marketing: What’s the Difference and Why it Matters for Your Business

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In today’s digital age, we have many ways in which we can communicate with our target audiences: print materials, phone, email, social media, blogs, and websites. With all these channels, it can be challenging to capture your target audience’s attention long enough to sustain a solid communication stream. Therefore, it may be time to rethink […]

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