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Should You Outsource Your Company’s Social Media Initiative?

Posted on January 8, 2016   |   




Philosophy’s Thinker, Jennifer Lester, has written a piece for Digitalist Magazine entitled Should You Outsource Your Company’s Social Media Initiative?

Social media is a time-consuming effort that requires a lot of planning and constant attention to online discourse to be effective, which is why many businesses are weighing options for outsourcing versus keeping efforts in-house.

The latest data tells us that 32% of businesses outsourced social media efforts, a four percent increase from 2011, according to Social Media Examiner Michael Stelzner’s 2012 State of the Social Media Marketing Industry report.

Click here to read the entire article at digitalistmag.com