4 Steps to the Best PPC Ads
If you listen hard enough, you can hear the lament of Search Engine Optimization (SEO) experts in the hum of your computer. Years spent perfecting the craft of improving PageRank t
Three Marketing Misconceptions You Shouldn’t Fall Victim To
In our 16 years of business, we’ve heard our share of marketing misconceptions. Three especially stand out, for both the frequency with which we hear them and the direness of bec
Understanding the Marketing Funnel and Why It Matters for Your Marketing Efforts
We frequently reference the coveted “Marketing Funnel” in our discussions with existing and prospective clients. Why? Because it is a critical tool in understanding you
“Facebook Wants my Business to Pay for Visibility” and Other Famous Lies
(Or How we betray our audience when we assume that brands can’t compete organically on Facebook.) As a digital strategist, I regularly hear from clients and potential clients tha
