Picking up the phone – the little black dress of media relations.
Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply a
Ding Dong, the King is Dead
In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over
A Brand is More Than a Logo
What does it take to build a brand? At Philosophy we believe in performing a brand audit for our clients, which digs deep to determine what the company is truly made for, whom they
How to Correctly #AndIncorrectly Use #Hashtags
There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meani