Remember, a good positioning statement gives your brand clear direction on how to lead your future marketing activities. It’s not a mission statement to be shared on your website for consumers.
Published in ColoradoBiz Magazine. Consumers these days demand more – more attention, more engagement and more understanding of their needs and wants.
Secrets to creating online content that gets noticed
Published in ColoradoBiz Magazine. Creating great content is all about evoking an emotion in your audience. It’s about showing your potential customer how your product fits int
Promoting a company award
Published in ColoradoBiz Magazine The first step to promoting an award is to “think three.” Three initiatives that can support your promotion around the award will ensure you
