Toss or Keep: What’s the value of a press kit in today’s media landscape?
Gone are the days of sending over a release, a fact sheet and a contact list. Now we have so many other interesting ways to gain the media’s attention. For example, if I want a r
Social Media: Quality not Quantity
It seems like every time we turn around, another social media concept is being launched and businesses are rushing to be “ahead of the game” by setting up their company’s pro
Embrace your company’s inner animal with nontraditional marketing
In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV
Weighing Sponsorship Opportunities
Companies are often asked to sponsor a variety of opportunities ranging from reserving a table at an industry event to buying an advertisement for an elementary school. With all of
