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Posted on May 5, 2011
It’s awards week in the PR community in Colorado, so we thought it fitting to highlight Philosophy’s 10 best campaigns of the last 10 years. Some of these won awards, some of them didn’t. What they all have in common, however, are positive results and happy clients.
10. Art Directors Club of Denver Paper Fashion Show – Philosophy took this little-known event, showcasing fashions made entirely from paper, from obscurity to the must-attend creative event of the year.
9. Fatline – Philosophy turned the taboo subject of employee Internet monitoring into an employee’s best friend. The campaign not only helped our client earn new clients, but it helped Philosophy win its first Gold Pick award.
8. The Watch House veto –Three words sparked a lively debate about how to manage convicted sex offenders. An honest, straightforward campaign earned a governor’s veto, restoring a long-accepted statute.
7. Roth Distributing – Philosophy’s longest-standing client relationship began with a rebranding campaign that led to annual communication initiatives, helping us win the Best Small Practice award from PRSA Colorado.
6. Montessori Children’s House of Denver – We captured what every parent thinks about their child – my child is a genius – into one simple tagline carried throughout a comprehensive marketing campaign. Enrollment increased and the school just broke ground on an entirely new campus.
5. The Town of Frisco – Pig races, live music, whiskey tasting and sampling scrumptious barbecue makes for the perfect anti-Food and Wine Classic. The annual Barbecue Challenge put Frisco in a league all its own, drawing more than 35,000 visitors to the town for this event alone.
4. The launch of T.G.I. Friday’s new menu in Denver – Successful flash mobs at Invesco Field and Pepsi Center went off without a hitch, but “Paul Blart” chased us out of the Aurora Mall. No matter, though. The client loved it and so did Friday’s loyalists.
3. The launch of Caribou Coffee in Colorado – Mock news releases chronicling the journey of a fictional herd of caribou from Minnesota to Colorado and a strategic partnership with the Ladies Professional Golf Association made this campaign successful and memorable.
2. The launch of Nautilus’s SelectTech Adjustable Dumbbells – We created so much demand for a red-headed stepchild of a product that it was placed on backorder for six months and made the cover of the client’s annual report.
1. The launch of Girls Only: the Secret Comedy of Women – Awesome client, awesome campaign, awesome accolades. We won PRSA Colorado’s Grand Gold Pick for this one.