Don’t imitate, originate! That’s the motto of creative rebel Randall Erkelens and why he constantly pushes the creative envelope to catapult every client’s image and message to the top of the marketplace. Randall has conceived and executed high-profile national campaigns for household-word giants like Burger King, Coors, P&G, Coke and scores of others. Randall’s in-store marketing / point-of-sale experience helps clients win at retail. After earning his props for top-drawer San Francisco and Colorado agencies, Randall brings his talents to Philosophy. From table tents to tv spots, he’s done it all.
Here’s a look at some of his broadcast work. It includes spots for Apple, Orvis, Mastercraft boats, Coors and The Red Cross.
Remember, a good positioning statement gives your brand clear direction on how to lead your future marketing activities. It’s not a mission statement to be shared on your website for consumers.