In 2001, Jennifer Lester co-founded Philosophy Communication, Inc., an award-winning marketing and public relations firm in Denver, Colorado serving the needs of big-name clients such as Sub-Zero and Wolf Appliance, Smashburger, Quiznos and Caribou Coffee Company. Her primary roles in the firm are business development, marketing campaigns and media relations. Under Jennifer’s leadership, Philosophy Communication has become the first agency in the US to provide marketing expertise to all channels of the high-end appliance industry including manufacturers, distributors, dealers, servicers and parts. It is her deep understanding of the many marketing nuances of the appliance industry coupled with the luxury homeowner that have helped Philosophy’s appliance clients increase sales by as much as 94.4 percent.
Jen has been a featured speaker at the Appliance Service Training Institute, Public Relations Society of America annual conference, the University of Denver, Metropolitan State University, CEOEquity, and ASLA Colorado. Jen currently holds board positions with the University of Denver Daniels Business Department Marketing Advisory Committee and the Denver Press Club. She has also been honored by the Colorado Women’s Leadership Coalition as one of Colorado’s Top Women Leaders.
Published in ColoradoBiz Magazine.
Great taglines act as the cornerstone of the brand and become the overarching theme for the brand’s mission. The tagline is the “Big Idea” in action and differentiates a brand from the masses. A strong tagline captures the attention of an audience and gets them talking.