Specialty Appliance

Before Philosophy, Specialty Appliance used an all-typographic approach with a lack of focus and visual appeal. This Denver and Boulder appliance retailer carries a range of mid-to high-end brands. What sets them apart from their competition is their brand knowledge and expertise in installation. Hence, “buy smarter” was crafted as their tagline. The visual is three stylized “SA” boxes in a Crate and Barrel / Pottery Barn / Williams Sonoma consumer audience style. The boxes represent the products they sell to consumers. The color palette is strong and eye catching at retail, in print and on the sides of their moving billboards (delivery trucks).