Girls Only Press Kit
“Girls Only” – Introducing Denver to the secret comedy of women
2009 PRSA Grand Gold Pick Winner
When the creators of a unique play, Girls Only – The Secret Comedy of Women, approached Philosophy Communication about handling the show’s media relations, Philosophy knew it had a creative goldmine of a client. The play, written by two Denver actresses, is a lighthearted romp through all things girlie, drawing on universal experiences of women.
Philosophy met with the play’s creators and mapped out an approach to reflect the mood of the play – girlie and silly – and to help it stand out from more serious theatrical competition. Our goals were simple: generate five local stories in print and broadcast outlets, sell at least 80 percent of available tickets, and draw interest from at least one major producer who could produce the play nationally
The media relations campaign exceeded all expectations and helped the creators enter into a national production agreement with Denver’s own Denver Center Attractions. Philosophy generated 28 media placements in less than two months, including on-air interviews and performances with radio and broadcast news, and feature stories and positive reviews in Denver’s major print media. Within four days of opening night, Girls Only sold out every show of its original six-week run. The creators extended the run by two weeks and added an additional six performances to keep up with ticket demand. Phone calls for tickets continued long after the shows were sold out. The performance became the best-selling play in the history of its host theater and broke all previous revenue records.
Philosophy Communication’s media campaign turned Girls Only into a media darling, and a sold-out show poised for a national tour. The income from ticket sales for the first run was nearly 15 times the investment, a testament to how creative thinking can drive consumer behavior and ultimately revenue.