Natural Grocers was started more than 60 years ago, based on five simple ideas: that natural foods and supplements should be affordable, meet the highest quality standards, that a strong business is good to its employees and the communities in which it operates, and that information and education about the food we eat empowers us all to take charge of our health and wellness. Philosophy recognized that Natural Grocers had a strong, unique and important story to tell. We just needed to tell it.
Natural Grocers came to Philosophy with clear goals: help Natural Grocers communicate its position as the pioneer in the natural foods industry, ensure the company was part of the national conversation about natural foods and supplements, and communicate the company’s aggressive growth plan. Philosophy got to work crafting communication strategies that included traditional media outreach to food and lifestyle reporters, business reporters and bloggers. With the company celebrating a business milestone, we created a campaign that highlighted “60 Years of Empowering Health” and Natural Grocers’ history as an advocate for natural food and supplements. As the company opened new locations in new markets, we supported each grand opening with neighborhood block parties and VIP events, and invited key media and bloggers to attend and write about their experiences with Natural Grocers.
The natural foods industry is growing fast and is highly competitive. With a focused media outreach campaign, Philosophy has secured hundreds of news stories, blog posts and social media interactions related to each new store opening. Additionally, Philosophy secured national feature articles about the company’s history and pioneering spirit. The natural foods conversation has expanded and Natural Grocers is now an established contributor to the discussion. The result has been 97 million media impressions over a six-month period.