The solar energy industry is young, dynamic and ever evolving. Conergy, a global solar company, was challenged with operations, sales and marketing functions spread across the globe and offerings that varied from country to country. The U.S. team recognized tremendous growth opportunity in the U.S. and wanted help capitalizing on that opportunity. Conergy U.S. hired Philosophy to do just that.
Philosophy knew that a focused approach is always better, so we signed on with Conergy to help identify target markets and grow sales within those markets. At first, the target appeared broad, so we helped to narrow it down and focus the company on what it does best: develop and manage solar energy. We refined messages and created a campaign around how solar energy makes like easier, whether a homeowner or commercial property owner. We implemented digital advertising and e-mail campaigns, a new website, customer incentive programs and new collateral pieces.
Along with the industry, Conergy has evolved quickly and redefined itself as a solar energy business with a bright future. With its target clearly defined and messages consistently and frequently articulated, Philosophy’s marketing communication campaign propelled Conergy to its best year ever. In one year, Conergy’s new business leads jumped 622%.