Weighing Sponsorship Opportunities

How to Decide If a Sponsorship Opportunity is Right for Your Company Companies are often asked to sponsor a variety of opportunities ranging from reserving a table at an industry event to buying an advertisement for an elementary school. With all of the opportunities and choices, how do you decide if a sponsorship opportunity is

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Philosophy Communication Hires Marni Hale to Strengthen Home and Appliance Division and Lead Southern California Office

  DENVER, March 7, 2013– Philosophy Communication, Inc., a marketing and communication agency, welcomes Marni Hale as director of the home and appliance division and head of the Southern California Philosophy office. Hale comes to the agency with a strong background in branding and promoting luxury consumer products. Hale joined Philosophy Communication after having spent

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Ebay has a new brand logo

EBay introduced a new brand logo late in 2012. Ebay states that it reflects our commitment to delivering a cleaner, more contemporary and consistent experience. We agree, it’s cleaner and more simple. But it gives-up the personality and uniqueness of their brand that they have built-up over the past decade.  The new brand mark feels

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Design Philosophy: Bikes Belong Poster Advertisement

Build More Than Bicycles. That’s the message of bicycling advocacy group, Bikes Belong, who hired Philosophy to help “push bicycling forward” in key communities across the country. Our work began with the development of a visual piece to supplement new marketing and communication campaigns the non-profit was implementing at cycling trade shows and other events.

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50 Shades of Bad Typography

When the world was introduced to desktop publishing thirty years ago, proper punctuation marks and kerning pairs were not brought to the party.  Foot and inch marks were used instead, and they weren’t exactly the best stunt doubles. Today, I expected a more savvy designer pool with an arsenal of modern tools to rectify this

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Colorado Fire Disaster Relief Greetings

While President Barack Obama has issued a disaster declaration for our home state of Colorado, families affected are dealing with the aftermath of the destruction and displacement. Often overlooked are the brave firefighters who risk their lives everyday to fight the multiple blazes throughout the state. In efforts to raise money for disaster relief, we’ve

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2012 Paper Fashion Show

In addition to handling the PR and Press Relations for the 8th Annual ADCD Paper Fashion Show, Philosophy Communication executed a UV-Lighted Fashion / self-promotion at the event that took place last night at the DCPA/Denver. Our Alice In Wonderland fashions were painted with florescent and glow-in-the-dark paint before the show. 100 branded UV flashlights

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Philosophy honored at Denver 50 Award Show

Philosophy was recently honored with two campaigned included in the Denver 50. The fifty does what every advertising show on Earth tires to do. Celebrate the good idea. Bog. Small. Integrated. Traditional. Advertising. PR. There are no categories. It’s a media-neutral show and is partial to smart thinking. Only the best 50 pieces in our

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Something is cooking this holiday season

Take a look at our holiday mailing. Each member of the staff contributed a family recipe to make a book of “Philo-Cipes.” The box self-mails, has a silk screened inside, 12-page book and branded whisk. Recipes are themed toward a day at the agency starting with Monday Power Breakfast through New Business Lunches to Cooking for

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PR’s Public Flogging

PR Week has an article this week about a second editor who has posted a black list of PR professionals who have sent her unwelcome pitches. Gina Trapani, editor of Lifehacker, followed in the footsteps of Wired magazine editor, Chris Anderson, posting the e-mail addresses of PR people who have not met their expectations for pitching stories.

I understand reporters’ frustration. Public relations professionals have a responsibility to research a publication, formulate a pitch that is relevant to an outlet’s readers or viewers and send the pitch to the right person. However, this mass posting of PR professionals’ e-mail addresses demonstrates a severe lack of understanding of our own professional responsibilities, time constraints and the demands placed upon us.