Whiskey tasting campaign national coverage

For many school districts, fundraising events commonly fall into the camp of bake sales and car washes; Merrill Middle School in Denver wanted a more original, eye-catching event to drum up funds. As part of a widespread auction, a local connoisseur, known for holding seminars on the art of scotch tasting, was brought into the fold and Denver-based Philosophy Communication created this poster campaign to invite scotch lovers to attend a tasting event. Each poster offers an invitation and subtle hints about enjoying the subtleties of this classic drink.

Communication Arts Magazine has featured the campaign on their website today.