In the last two years, Philosophy’s marketing and PR campaign with Colorado Proud has given us insight into the world of “Buying Local”. We have had the opportunity to truly understand and learn the value of those who grow, raise or process our food by visiting local Colorado farmers, ranchers and much more. What is your definition of “Buying Local”?
Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.
In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over time? Advertising? A switch from fast food to fast casual? And what does branding say about health, service and quality?
What does it take to build a brand? At Philosophy we believe in performing a brand audit for our clients, which digs deep to determine what the company is truly made for, whom they are talking to and what their expectations are.
There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meaningful, not ineffective. #Do #you #know #howtouse #hastags?
I would argue that proper grammar and punctuation are more important than ever, especially in today’s world of rapid-fire communication that uses an abundance of abbreviations, acronyms and practically no punctuation.
How many emails do you receive in a single day? Communication has changed dramatically over time and it seems to be evolving for the better, but are traditional marketing and communication strategies still more effective?
You know that feeling when you walk into a cool colored room how you automatically feel calmer and relaxed? Well, this is because of the impact that colors can have on your moods, whether you are aware of it or not. All the different colors create a reaction to individuals, even those who are colorblind.
If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimately purchase your product, visit your resort, try your restaurant or use your service.
Walk down the aisles of any grocery or retail store and you are instantly bombarded by hundreds of brands. The designs of these packages can make or break the value of one product of the other, especially when people are choosing between similar brands.
Published in ColoradoBiz Magazine.
Creating great content is all about evoking an emotion in your audience. It’s about showing your potential customer how your product fits into their lifestyle and improves their life.
Published in ColoradoBiz Magazine.
Great taglines act as the cornerstone of the brand and become the overarching theme for the brand’s mission. The tagline is the “Big Idea” in action and differentiates a brand from the masses. A strong tagline captures the attention of an audience and gets them talking.
Published in Denver Business Journal
If you’ve ever written and managed an RFP (request for proposal), you may not be aware of some constraints and considerations on the vendor side of the fence. Still, the RFP has some value that must be noted.
The creation and development of the Internet has made the opportunity to discover what others are doing just too good to resist. It’s easy to spend hours online digging for some nugget that might help you get an edge. Instead of spending time monitoring your competition’s every move, focus on your strategic plan.
In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV or in a print advertisement. From flash mobs to chalk art to YouTube commercials, lets take a look at some of the best guerrilla marketing campaigns.