In our 16 years of business, we’ve heard our share of marketing misconceptions. Three especially stand out, for both the frequency with which we hear

Look, we all know—business owners, marketers and sales professionals alike—that social media is important to our customers. And we also know it plays a large

We are thrilled to welcome six new clients to the Philosophy family! Working with such a diverse client base keeps our team doing their best work,

Marketing is one of those business functions that seems so obvious, yet is perhaps the most misunderstood. Marketing departments the world over are staffed with

Remember, a good positioning statement gives your brand clear direction on how to lead your future marketing activities. It’s not a mission statement to be shared on your website for consumers.

Selling product is a monumental task because of the competitive environment in which businesses play. Imagine looking at a product on a physical store shelf or a

Philosophy celebrates 15 years this month…15 years of strategic thinking, news releases, media interviews, HTMLs, logos, brand audits, websites, SEO, media relations, messaging, taglines, packaging,

In today’s digital age, we have many ways in which we can communicate with our target audiences: print materials, phone, email, social media, blogs, and

People like to stay connected and up-to-date with what is going on in the world. While you may think an email newsletter is outdated, it’s

Planning an event is no simple task. It requires a lot of foresight, goal setting and addressing minute details that could be the difference between

The Starbucks red cups made their debut about the same time Fall leaves began to drop. News anchors were reporting on holiday shopping trends earlier

Customers are no longer buying just products; they are buying experiences Most people are loyal consumers. We buy the same brand of laundry detergent time

Being a marketer in today’s modern world is quite the gift. With endless information and data available at consumers’ fingertips, they may not be aware

Online ratings have been around for more than a decade, and they have become a normalcy in today’s online world. More than ever users are

With Colorado produce season upon us, we took time earlier this week to reflect upon our 2014 “Choose Colorado” tour with Colorado Proud.

No matter the size of your company, brand, or firm, personal and professional—blogging has become the new dimension of website engagement.

Printed materials are one of the oldest forms of marketing, but people today view it as a dying medium. There has been growing stigma around

The key to getting your content read is timing its release with the audience. If you aren’t posting when your audience is active, then all the time you spent on that message goes out the window.

In the last two years, Philosophy’s marketing and PR campaign with Colorado Proud has given us insight into the world of “Buying Local”. We have had the opportunity to truly understand and learn the value of those who grow, raise or process our food by visiting local Colorado farmers, ranchers and much more. What is your definition of “Buying Local”?

Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.

In the past couple of years, long-standing and established brands like McDonalds and Burger King are getting beaten out by younger brands, so what has caused this brand shift over time? Advertising? A switch from fast food to fast casual? And what does branding say about health, service and quality?

What does it take to build a brand? At Philosophy we believe in performing a brand audit for our clients, which digs deep to determine what the company is truly made for, whom they are talking to and what their expectations are.

There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meaningful, not ineffective. #Do #you #know #howtouse #hastags?

I would argue that proper grammar and punctuation are more important than ever, especially in today’s world of rapid-fire communication that uses an abundance of abbreviations, acronyms and practically no punctuation.

How many emails do you receive in a single day? Communication has changed dramatically over time and it seems to be evolving for the better, but are traditional marketing and communication strategies still more effective?

You know that feeling when you walk into a cool colored room how you automatically feel calmer and relaxed? Well, this is because of the impact that colors can have on your moods, whether you are aware of it or not. All the different colors create a reaction to individuals, even those who are colorblind.

If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimately purchase your product, visit your resort, try your restaurant or use your service.

Walk down the aisles of any grocery or retail store and you are instantly bombarded by hundreds of brands. The designs of these packages can make or break the value of one product of the other, especially when people are choosing between similar brands.

Remember that websites and the strategies behind them are not permanent. Companies must continuously evolve their site as technology advances and the audience’s needs change.

My experience is that the acquiring company generally imposes its name on the soon-to-be-bought company. But is that decision based on research? Or hubris? I’d argue it’s both.

The English language is complicated, complex and often unexplainable, but misusing words and language makes you sound ill-informed and dare I say, uneducated. Gasp. We have Google now.

Published in ColoradoBiz Magazine.
Consumers these days demand more – more attention, more engagement and more understanding of their needs and wants.

Published in ColoradoBiz Magazine.
Creating great content is all about evoking an emotion in your audience. It’s about showing your potential customer how your product fits into their lifestyle and improves their life.

Published in ColoradoBiz Magazine.
Great taglines act as the cornerstone of the brand and become the overarching theme for the brand’s mission. The tagline is the “Big Idea” in action and differentiates a brand from the masses. A strong tagline captures the attention of an audience and gets them talking.

Published in Denver Business Journal
If you’ve ever written and managed an RFP (request for proposal), you may not be aware of some constraints and considerations on the vendor side of the fence. Still, the RFP has some value that must be noted.

The creation and development of the Internet has made the opportunity to discover what others are doing just too good to resist. It’s easy to spend hours online digging for some nugget that might help you get an edge. Instead of spending time monitoring your competition’s every move, focus on your strategic plan.

In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV or in a print advertisement. From flash mobs to chalk art to YouTube commercials, lets take a look at some of the best guerrilla marketing campaigns.

The new affluent consumer expects brands to deliver experiences that show why they should purchase from that brand, instead of simply stating “we are better.”

Building a brand that stands the test of time is no easy feat, and even the big guns get it wrong sometimes.