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Posted on February 14, 2012
This direct mail piece was sent out on Valentines Day to meeting planners and travel agents to help raise awareness for Secrets Resorts as a premier destination for couples. The concept is all about secrets. Custom candy hearts have a URL puzzle — with each candy featuring a letter that will reveal the website address. Clues in the copy help the recipient discover the URL to register to win a trip to a Secrets Resort. The website asks the viewer to reveal their secrets about Secrets Resorts when they arrive