Do you use Google+?
Marketing is one of those business functions that seems so obvious, yet is perhaps the most misunderstood. Marketing departments the world over are staffed with
Remember, a good positioning statement gives your brand clear direction on how to lead your future marketing activities. It’s not a mission statement to be shared on your website for consumers.
“A positive self-image is reflected in a strong, confident business image – leading to better impressions and greater success.” That belief was true 15 years
Selling product is a monumental task because of the competitive environment in which businesses play. Imagine looking at a product on a physical store shelf or a
Have you ever used the term “data-driven decision making” to inform your business marketing efforts? Like many small business owners, the idea of knowing where
by Angela Shugarts & Korisa Geiger • Graphics by Lisa Fisbeck Is your story “pitch-worthy?” Media outreach tends to be a mysterious effort for many
It is one of the most common questions among clients, colleagues, friends, family and pretty much anyone who is looking to expand their social media
Philosophy‘s co-founder and resident Thinker, Jennifer Lester, has recently shared her thoughts with Lioness Magazine regarding when you should consider updating your company’s image. Many service