Could This Be A Viable Business?
If there is one thing that I know for sure, it is that I absolutely wish to deliver the correct information to reporters on the first try. Having worked on both the newsroom and media relations side, I empathize with the inundation of phone calls, e-mail and mail that reporters receive. However, I have always wondered one thing. Why don’t reporters create a Web page outlining specifically how they like to receive information and when? Yes, it is our job to read past articles and be most familiar with the publication. Though, it isn’t always that simple nor is it that clear. I wonder if that could be a business endeavor – creating reporter Web pages clearly outlining all of the specifics for detail-orientated public relations professionals? A fee that I am certain public relations professionals would more than gladly pay. Hmmmm…I wonder?
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