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Tera Keatts

Tera brings a savvy and innovative approach to account management. Her background in consumer advertising, copy writing and retail marketing allows her to think outside the box, visualize and execute unique campaigns that have a big impact. She takes the time to get to know each client and the intricacies of their business to ensure that needs are met and success is achieved.




Categories

    • Advertising
    • Digital Strategy
    • Marketing
    • Public Relations
    • Philosophies
    • Published
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Authors

Randall Erkelens
Annie Humphrey
Karin Rutstein
Jordan Alvillar
Tera Keatts
Korisa Geiger
Joe Kahler
Connie Tran
Rosa Yurga
Jennifer Lester
Angela Gibson


The Best and Worst Times to Post on Social Media

by Tera Keatts

The key to getting your content read is timing its release with the audience. If you aren’t posting when your audience is active, then all the time you spent on that message goes out the window.


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Picking up the phone – the little black dress of media relations.

by Tera Keatts

Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.


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How to Correctly #AndIncorrectly Use #Hashtags

by Tera Keatts

There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meaningful, not ineffective. #Do #you #know #howtouse #hastags?


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You Don’t Have to be Pretty to be on Pinterest

by Tera Keatts

If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimately purchase your product, visit your resort, try your restaurant or use your service.


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Crisis 101: Always be prepared

by Tera Keatts

Published in ColoradoBiz Magazine
Oct. 15, 2013 – At some point, every company will deal with a crisis. Large, small, tragic, political, some event or incident will require a company to reactively manage its reputation and what others are saying.


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Social Media: Quality not Quantity

by Tera Keatts

It seems like every time we turn around, another social media concept is being launched and businesses are rushing to be “ahead of the game” by setting up their company’s profile. The question is, are these companies taking the time to evaluate the social media platform and develop a sound marketing strategy to be successful?


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Embrace your company’s inner animal with nontraditional marketing

by Tera Keatts

In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV or in a print advertisement. From flash mobs to chalk art to YouTube commercials, lets take a look at some of the best guerrilla marketing campaigns.


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Walking the Fine Line of Social Media

by Tera Keatts

Every brand and personality wants to be a part of the big conversation. Tapping into current world events and trends can be a great way to engage, but it can also lead to the crossing of the very fine and invisible line known as acceptability.


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