The key to getting your content read is timing its release with the audience. If you aren’t posting when your audience is active, then all the time you spent on that message goes out the window.

Philosophy likes to go back to our core communications roots. I’m not suggesting that we abandon the new trends and technologies used in public relations practice. I’m simply advising that you don’t throw the traditional pitching method out next time you clean out your closet.

There is a fine line between using hashtags appropriately to support your marketing strategy and overdoing it. Tera gives insight into hashtag best practices so that they are meaningful, not ineffective. #Do #you #know #howtouse #hastags?

If you’re a business, what is the goal of using Pinterest? Regardless of your business or industry, we all want the same result: people to pin and re-pin your images and ultimately purchase your product, visit your resort, try your restaurant or use your service.

Published in ColoradoBiz Magazine
Oct. 15, 2013 – At some point, every company will deal with a crisis. Large, small, tragic, political, some event or incident will require a company to reactively manage its reputation and what others are saying.

It seems like every time we turn around, another social media concept is being launched and businesses are rushing to be “ahead of the game” by setting up their company’s profile. The question is, are these companies taking the time to evaluate the social media platform and develop a sound marketing strategy to be successful?

In recent years larger companies have turned to nontraditional marketing, not just for its cost savings, but because it offers opportunities for creativity that cannot happen on TV or in a print advertisement. From flash mobs to chalk art to YouTube commercials, lets take a look at some of the best guerrilla marketing campaigns.

Every brand and personality wants to be a part of the big conversation. Tapping into current world events and trends can be a great way to engage, but it can also lead to the crossing of the very fine and invisible line known as acceptability.