In the last two years, Philosophy’s marketing and PR campaign with Colorado Proud has given us insight into the world of “Buying Local”. We have had the opportunity to truly understand and learn the value of those who grow, raise or process our food by visiting local Colorado farmers, ranchers and much more. What is your definition of “Buying Local”?
One big advantage of modern websites today is the tools available for you to peek behind the curtain and analyze your site’s visitors. Every website visitor should be seen as an opportunity to speak to your current and potential customers, so understanding how they interact with your website is essential.
I would argue that proper grammar and punctuation are more important than ever, especially in today’s world of rapid-fire communication that uses an abundance of abbreviations, acronyms and practically no punctuation.
SEO is transitioning into a larger, more in-depth approach, building your brand beyond the search page to develop visibility of your company in all aspects of the Internet. Here are a few things a company can do every month in order to ensure their site is visible.
Your personal reputation online has become increasingly important for your business reputation and can be one of the most valuable ways to generate a loyal following. Google realized that these online relationships offered great insight into who and what consumers find value in, as well as which companies were the most trustworthy.
Published in ColoradoBiz Magazine.
Creating great content is all about evoking an emotion in your audience. It’s about showing your potential customer how your product fits into their lifestyle and improves their life.
Every day, Google is working toward a smarter analysis of each site to encourage better, more user-friendly interfaces. They are very active in updating their algorithms and are motivated to improve search results. If you are unfamiliar with the algorithms and what they do, here are a few of the basics.
Search engine optimization is a pivotal part of online marketing, however, results are so subjective to individual expectations that we are frequently asked, “How long before I can expect results from a SEO campaign?”