Philosophy Communication Wins PRSA Grand Gold Pick

Summary of the Situation
When the creators of a unique play, Girls Only – The Secret Comedy of Women, approached Philosophy Communication about handling the show’s media relations, we knew we had a creative goldmine of a client. The play, written by two Denver actresses, is a lighthearted romp through all things girly, drawing on universal experiences of women. The show had run previously at a Canadian comedy festival with a positive reception, and the creators felt certain it had national appeal in the U.S. They had planned a six-week run beginning mid-January in a small 120-seat theater in Denver, with hopes of attracting a national production company to take the show on the road. They had a small budget and a few basic postcards to promote the play. Other than that, media relations would be the only external push to sell tickets. With a small budget and little time before the show’s opening night, Philosophy knew that they had to produce results for this client very quickly.